Old Town of Lijiang Uchungechunge Lwemidwebo by Ju Jijing

Old Town of Lijiang Uchungechunge Lwemidwebo by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2023

Old Town of Lijiang Uchungechunge Lwemidwebo

by Ju Jijing

Client: Northeastern University of China

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Old Town of Lijiang Uchungechunge Lwemidwebo

Idolobha Elidala LaseLijiang wuchungechunge lwemidwebo eyakhelwe ukwethula nokuvikela isiko ledolobha lasendulo eChina. Imidwebo ikhombisa izinto zamagugu amasiko, izigcawu zendawo kanye nemibala enezingqimba ngesitayela sesizwe. Umfanekiso ngamunye udwetshwe ngesofthiwe yokuklama ye-vector ngobukhulu obungamamilimitha angu-800 ngo-800 futhi ukhiqizwe kabusha ngobuchwepheshe bokuphrinta obusezingeni eliphezulu. Lolu chungechunge lwabelana ngamagugu emvelo nawabantu aseLijiang ngolimi lokubuka olulungele ukuthanda kwesimanje. Inhloso ukuqwashisa umphakathi ngesiko lezindawo zomdabu kanye nokuvikelwa kwalo.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Old Town of Lijiang Uchungechunge Lwemidwebo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Old Town of Lijiang Uchungechunge Lwemidwebo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Old Town of Lijiang Uchungechunge Lwemidwebo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022