Yeqela kokuqukethwe
Dalian Seafood Umsebenzi Oyinhloko Wokuklama Uphawu Nokuphakheja ngu-Ju Jijing

Umdwebo Dalian Seafood Umsebenzi Oyinhloko Wokuklama Uphawu Nokuphakheja ngu-Ju Jijing ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.


IbhulonziIgrafikhi· 2023

Dalian Seafood Umsebenzi Oyinhloko Wokuklama Uphawu Nokuphakheja

ngu Ju Jijing

Iklayenti: Northeastern University of China

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

11,127

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#148231

Imibala

Ukuklama

Mayelana ne-Dalian Seafood Umsebenzi Oyinhloko Wokuklama Uphawu Nokuphakheja

I-Dalian Seafood iwuphawu bebhizinisi kanye nokuklanywa kwephakheji yemikhiqizo yolwandle esesilungele ukudliwa. Uphawu nemidwebo yalo ehlobene isetshenziswa ephakheji eyodwa, ibhokisi elide lesipho eliphuma ngaphandle eliphethe amabhokisi amathathu amancane, kanye namakani wephakheji. Imidwebo enomqondo edwetshiwe isuselwa ezicini zezidalwa zolwandle ezahlukene futhi ihlelwe ngendlela ephindaphindekayo neguqukayo. Ukuphikisana kombala okukhanyayo kunikeza lolu chungechunge ukubukeka okusha. Iphakheji iphrintwe ngobuchwepheshe bedijithali ngokuphetha okungacwazimuli kuzinto ezingasetshenziswa kabusha, futhi ibhokisi lesipho eliphuma ngaphandle liyavuleka kalula.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Dalian Seafood Umsebenzi Oyinhloko Wokuklama Uphawu Nokuphakheja iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Dalian Seafood Umsebenzi Oyinhloko Wokuklama Uphawu Nokuphakheja ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Dalian Seafood Umsebenzi Oyinhloko Wokuklama Uphawu Nokuphakheja iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile
The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Izilinganiso Nokupakisha
label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Amathegi
Food, logo, packaging, brand, image, graphic design
Ubuchwepheshe Bokukhiqiza
The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Inselele Yokudweba
The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Ucwaningo
The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Ugqozi
Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Ubude Bephrojekthi
The project was launched in September 2022 and completed in November 2020.
Ukuhamba Kokusebenza
Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Amakhredithi Ezithombe
Ju Jijing,2022.

Okuxhasiwe

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Umdwebo Omuhle Ufanele Ukwaziwa Okukhulu

I-A' Design Award ngumklomelo wamazwe ngamazwe, ohlolwa ngabejaji womdwebo omuhle. Hlanganyela ku-A' Design Award ukuze uthole ithuba lokuthola ukwaziwa okufanelekile, udumo, isithunzi kanye nokwaziswa komsebenzi wakho. Qoka umsebenzi wakho ku-A' Design Award bese uncintisana ngomklomelo odumile we-A' Design Prize.

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