Home Iphosta by Tao Ran is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2023

Home Iphosta

by Tao Ran

Client: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Home Iphosta

Iphosta isebenzisa ulimi olulula olubonakalayo olumnyama nolumhlophe kanye nefomu lesethulo elihlekisayo ukuze linikeze izethameli ulwazi olubonakalayo olucacile. Ngokuzalela kwezinyoni, akukho lutho lwamagatsha olungatholakala ukuze luzalele. Esikhundleni salokho, izitsha zepulasitiki zisetshenziswa njengezinto zokwakha izidleke, okubonisa ukulimala okukhulu kwemvelo. Kwethenjwa ukuthi izethameli zingacabanga ngokuwohloka kwemvelo, futhi ziphinde zicele abantu ukuthi banake kakhulu ukuvikela imvelo namahlathi.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Home Iphosta iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Home Iphosta ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Home Iphosta iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
Dimensions & Packaging: 700*1000mm
Tags: poster、Environment、ecology、birds
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to use the simple black and white graphic language to describe the environmental problems facing mankind.
Research: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
Inspiration: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
Project Duration: Poster design started in June 2022 and completed in September 2022.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.