Lay's x Stranger Things Umsebenzi Oyinhloko: Iphakheji Yokudla by PepsiCo Design and Innovation

Lay's x Stranger Things Umsebenzi Oyinhloko: Iphakheji Yokudla by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Okwenziwe Ngokukhethekile Competition Category.

IbhulonziOkwenziwe Ngokukhethekile· 2023

Lay's x Stranger Things Umsebenzi Oyinhloko: Iphakheji Yokudla

by PepsiCo Design and Innovation

Umklomelo Webhulonzi we-A' Design Award Winner in Okwenziwe Ngokukhethekile Category

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The Design

About Lay's x Stranger Things Umsebenzi Oyinhloko: Iphakheji Yokudla

Umbhalo Wencwadi: I-Lay's x Stranger Things iyidizayini yephakheji yokudla ehlelelwe kanye yomkhiqizo wamashibhisi kaphathane. Iphakheji isebenzisa isizinda esimnyama nemibuthano efanayo ebomvu evela endaweni yebheji ka-Lay's, endaweni yombala oqhelekile ophuzi ogqamile. Isilwane esivela kuchungechunge sikhonjiswa sivule umlomo, futhi kubonakala izipho zibamba iphakheji. Ibheji ka-Stranger Things ibekwe ihlanekezelwe ngezansi, ilandela indikimba yohlelo. Ipelepele evuthayo namashibhisi kubonisa isibongo se-Flamin' Hot. Le phakheji yathengiswa ezitolo ezikhethiwe ezweni laseThailand.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Lay's x Stranger Things Umsebenzi Oyinhloko: Iphakheji Yokudla iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Lay's x Stranger Things Umsebenzi Oyinhloko: Iphakheji Yokudla ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Lay's x Stranger Things Umsebenzi Oyinhloko: Iphakheji Yokudla iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release