Dragon Spirit Chinese Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kwebhodlela Loshubhu by Yingsong Chen

Dragon Spirit Chinese Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kwebhodlela Loshubhu by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2023

Dragon Spirit Chinese Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kwebhodlela Loshubhu

by Yingsong Chen

Client: Long Hun Liquor Industry (China) Co., Ltd

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Dragon Spirit Chinese Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kwebhodlela Loshubhu

Umbhalo Wencwadi: I-Dragon Spirit Chinese Baijiu iwuklamo lokuphakwa lotshwala baseChina. Uklamo lususelwa ekudwebeni ngobhulashi kweSouthern Song Dynasty okuthiwa Nine Dragons. Idrako evela kulomdwebo ivela ebhodleleni, futhi ikhanda ledrako lakhiwe ngensimbi, lisusa umfanekiso ezindimeni ezimbili liwuyisa ezindimeni ezintathu. Ikhanda lensimbi lihlanganiswa nokuboniswa okugolide koMfula i-Chishui ngezansi, okuphakamisa isithombe sedrako lithela amanzi asuka esibhakabhakeni. Isivalo sikhumbuza uphawu lobukhosi futhi siphethe izimpawu eziyisikhombisa. Kusetshenziswe iphepha, i-PMMA, ingilazi kanye nensimbi.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Dragon Spirit Chinese Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kwebhodlela Loshubhu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Dragon Spirit Chinese Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kwebhodlela Loshubhu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Dragon Spirit Chinese Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kwebhodlela Loshubhu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The dragon from the "Nine Dragons" is used on the bottle. The dragon's head are made of stereometallic material. The combination of ancient paintings and metal dragons, the dragon from the two-dimensional space of ancient paintings to three-dimensional space which feels like the dragon has flown out of an ancient painting and leaped onto the paper.
The head of the dragon and the golden "Chishui River" below are cleverly combined, just like a dragon spitting water in the sky.
Dimensions & Packaging: 140mmx140mmx300mm
Production Technology: Paper, PMMA, glass, metal
Inspiration: Inspired by the Chinese brush painting "Nine Dragons" of the Southern Song Dynasty. The metal dragon's head was flying from the ancient painting. Combination of 2D and 3D space. The lid of the bottle is like Qianlong's imperial seal. 7 seals on it, including the 6 seals Qianlong put on the Nine Dragons.The other one is the seal of "Chen Rong",which pays tribute to this great artist. Chinese liquors are also the masterpieces of Chinese brewers, paying tribute to the spirit of the craftsman.
Team Members: Creative Director: Yingsong Chen
Illustrator: Huandi Li
3D: Wei Hu
Design: Huandi Li, Pan Wang

Read the Press Release