Ibhulonzi Igrafikhi · 2023
Sparrow Branding Umsebenzi Oyinhloko: Ubunikazi Benkampani
- Umklomelo Webhulonzi we-A' Design Award 2023 in Igrafikhi
- CLIENT: Hiroshi Kurisaki Design
- Estimated Number of Design Views: 10,736
- Verification code 919F58E8D7 · Verify this award
Colors
About Sparrow Branding Umsebenzi Oyinhloko: Ubunikazi Benkampani
Umbhalo Wencwadi: I-Sparrow Branding ubunikazi benkampani obenzelwe inkampani ekhiqiza ukukhangisa esekelwe eTokyo, eyasungulwa ngo-2020. Ubunikazi bumboze uphawu, imifanekiso eyinhloko kanye nezitshalo zamaphepha. Ushwelemvu, umsuka wegama lenkampani, ukhonjiswa nesihlahla sephayini njengesihlahla esiwuphawu. Umqondo uvela endabeni lapho isihlahla sephayini sivikela ushwelemvu kuyo yonke ingozi. Amagatsha aphayini angempela, ahlelwe umdwebi wokuhlobisa izimbali, kanye nemodeli yeshwelemvu enokusebenza kwangempela, kwathwebulwa izithombe kunokusetshenziswa kwezithombe zekhompuyutha. Isimo sokubukwa siqinile futhi sinesisindo kunokuba simnandi.
About the Umklomelo Webhulonzi we-A' Design Award
Sparrow Branding Umsebenzi Oyinhloko: Ubunikazi Benkampani iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Sparrow Branding Umsebenzi Oyinhloko: Ubunikazi Benkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Sparrow Branding Umsebenzi Oyinhloko: Ubunikazi Benkampani iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Press Kit
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensions & Packaging
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tags
- Branding, Logo, Japan, Typography, Blue
- Production Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Design Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Project Duration
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Operation Flow
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Image Credits
- Photo By Bird And Insect Ltd.
