Ranger Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo by Zhang Weiwei

Ranger Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2023

Ranger Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo

Umbhalo Wencwadi: I-Ranger ubunikazi bokubonakalayo obudalelwe ihhotela elisebenzela izivakashi ezisebasha. Lobu bunikazi buqhathanisa isivakashi ngasinye ne-ranger, umlingiswa owaziwayo ezindabeni zamahemuhemu. Isigqoko se-ranger sisetshenziswa njengesici esiyinhloko sokudala, futhi kuqhamuka kuso uchungechunge lwezimpawu zezinsimbi ze-ranger. Lezi zimpawu zisetshenziswa ezinsizeni zehhovisi nasezinsizeni zehhotela ngosayizi ojwayelekile, futhi zisetshenziswa nasezintweni ezimema izivakashi ukuba zizibandakanye. Uphawu lwenkampani luphrintwa ngendlela ye-laser foil stamping, ngakho-ke ubuso buveza ukukhanya okushintshashintshayo lapho kubukwa emabhandeni ahlukene.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Ranger Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Ranger Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Ranger Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.