Autumn Glitter Umsebenzi Oyinhloko Wesidingo: Ubunjalo Bokubukwa Bomkhosi by Speed International Group Co., Ltd

Autumn Glitter Umsebenzi Oyinhloko Wesidingo: Ubunjalo Bokubukwa Bomkhosi by Speed International Group Co., Ltd is a highly esteemed winner of the very prestigious 2024 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2024

Autumn Glitter Umsebenzi Oyinhloko Wesidingo: Ubunjalo Bokubukwa Bomkhosi

by Speed International Group Co., Ltd

Client: Speed International Group Co., Ltd.

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Autumn Glitter Umsebenzi Oyinhloko Wesidingo: Ubunjalo Bokubukwa Bomkhosi

Umbhalo Wencwadi: I-Autumn Glitter iwuklamo lobunjalo bokubukwa olwenzelwe umkhosi wobuciko nezobuchwepheshe wango-2021 eTaiwan. Isihloko sihlanganisa ukukhanya kwentwasahlobo, amanzi echibi kanye nomdanso, sixhumanisa ubuciko bezobuchwepheshe nobuciko bokuqhutshwa. Uhlobo lwemibala lususelwa esikweni sesimanje saseTaiwan, kusetshenziswa amabala abomvu anezici zephinki. Amafonti wamaphikseli akhiwe ngamakhodi aveza uxhumano phakathi kwenkondlo kanye nobuchwepheshe. Uphawu olwakhiwe ngendlela yelanga limele ukukhanya kwelanga lentwasahlobo, kanti amaconsi amanzi asikisela ichibi elithule. Umdwebo omkhulu ulinganiselwa ku-296 mm ububanzi kanye no-210 mm uma wembuliwe.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Autumn Glitter Umsebenzi Oyinhloko Wesidingo: Ubunjalo Bokubukwa Bomkhosi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Autumn Glitter Umsebenzi Oyinhloko Wesidingo: Ubunjalo Bokubukwa Bomkhosi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Autumn Glitter Umsebenzi Oyinhloko Wesidingo: Ubunjalo Bokubukwa Bomkhosi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a visual design project for the 2021 Taoyuan Art and Technology Art Festival. In previous years, the festival focused on technology art exhibitions. Still, this year's theme is autumn light, pond water, and dance, which features a crossover of technology and performing arts. The team used a color scheme inspired by contemporary Taiwanese aesthetics and combined it with coded pixel fonts to present the theme of the event, which is poetry in the technology exhibition.
Dimensions & Packaging: The main graphic design dimension is width 296mm, and 210mm when unfolded.
Tags: Graphic, Design, Festival, Art, Technology
Production Technology: The chosen design scheme predominantly utilizes the color red and employs a pixelated font, which serves to convey the refinement and elegance of modern technology. The emblem in the shape of a sun symbolizes the radiant brilliance of autumn sunlight, while the depiction of water droplets in the design evokes a sense of tranquility and calmness, reminiscent of a serene pond. Moreover, the incorporation of vibrant pink hues in the design accentuates the gentle and delicate characteristics that are synonymous with the season.
Design Challenge: This design boasts a unique attribute that enables it to disassemble into separate units, rendering it highly versatile in accommodating diverse orientations or objects. Furthermore, there have been pioneering developments in integrating motion into the design, elevating its functionality, and opening up a plethora of potential applications.
Research: The curatorial methodology of Harald Szeemann's "total art" is a captivating and ever-evolving process that adapts to changing times, as explored in the insightful book, Der Hang zum Gesamtkunstwerk. The exhibition brilliantly embraces the essence of "total art" by showcasing an impressive collection of technology crossover performance art and technology art installations. Furthermore, the event's main visual design is thoughtfully crafted to reflect the exhibition's themes, creating a truly immersive experience that beautifully captures the spirit of "total art".
Inspiration: In an effort to promote local humanities and gender equality, the festival organizers have dedicated a special focus to exploring and expanding on the role of women in classic literary works. In doing so, the team has successfully connected the feminine perspective in these texts to the natural beauty of the local pond. This has resulted in an extended discussion on the intricate relationship between humans, nature, and self.
Project Duration: The project was completed in Taipei in 2022.
Operation Flow: This event highlights the mesmerizing and enchanting elements of the fall season's light, the serene pond water, and the graceful art of dance. The team has taken inspiration from these three themes and used them to craft an absolutely breathtaking design that prominently displays radiant patterns of the sun and water droplets. The designer has gone a step further by incorporating brilliantly vivid pink lighting, which adds to the overall dynamic and captivating effect of the display.
Team Members: Speed International Group Co., Ltd.
Image Credits: Speed International Group Co., Ltd., 2023