Ecohiny Ukwakha Uphawu ngu-Cansu Dagbagli Ferreira

Umdwebo Ecohiny Ukwakha Uphawu ngu-Cansu Dagbagli Ferreira ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2024

Ecohiny Ukwakha Uphawu

ngu Cansu Dagbagli Ferreira

Iklayenti: Cansu Dagbagli Ferreira

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#152882

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Ecohiny Ukwakha Uphawu

Ingabe uphawu lwephepha lendlu yangasese lungaba mnandi futhi lijabulise? I-EcoHiny yenziwe nge-bamboo organic engu-100%, inesetifiketi ye-FSC futhi ilondoloza imvelo ngokuphelele. Uphawu lwebhrendi yipensikeni, imibala kanye nohlobo lwamagama akhethiwe kubonisa injabulo, imvelo kanye nobuthambile bomkhiqizo. Inhloso bekuwukwenza uphawu luhluke kolunye emakethe ngokusebenzisa uhlu lwemibala oluhlukile. Umbala oluhlaza okwesibhakabhaka ojulile, ohlanganiswe nepensikeni, unikeza ubuntu obujabulisayo, uphinde udale umuzwa wokulondoloza imvelo nokuqhubeka. Lezi zinqumo zomklamo zikhuluma masinyane neqembu labathengi eliqondiwe futhi zidala ubuhlobo phakathi kophawu nomthengi.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Ecohiny Ukwakha Uphawu iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Ecohiny Ukwakha Uphawu ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Ecohiny Ukwakha Uphawu iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Izilinganiso Nokupakisha: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Amathegi: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Ubuchwepheshe Bokukhiqiza: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Inselele Yokudweba: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Ucwaningo: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Ugqozi: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Ubude Bephrojekthi: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Ukuhamba Kokusebenza: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.