Hunguest Hotels Ubunikazi Bomkhiqizo by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.
IbhulonziIgrafikhi· 2024
Hunguest Hotels Ubunikazi Bomkhiqizo
Client: Studio NUR
Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category
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The Design
About Hunguest Hotels Ubunikazi Bomkhiqizo
I-Hunguest Hotels ubunikazi bomkhiqizo obudalelwe iqembu lezindlu zezivakashi zaseHungary. Lobu bunikazi bukhombisa ukuzibophezela ekukhiqizeni umsebenzi osezingeni eliphezulu nokuqinisekisa ukuhambisana okuqhubekayo. Umsebenzi wahlanganisa ukuklanywa kabusha kwelogo elikhona kanye nezinto zonke zokubukwa, kusuka ezuphawini zezindawo zokuhlala kuya ezintweni ezishicilelwe. Izindlu zezivakashi eziningi zixhumene nezikhungo zamaspa nezokugcina impilo, ngakho-ke ukwakheka kwalo mklamo kukhombisa uxhumano namanzi. Ilogo ingu-H olukhulu olwakhiwe ngamathonsi amanzi, kanti umbala oyinhloko wesikhonyana ubulawu. Kwasetshenziswa indlela yokushicilela ye-letterpress, izembozo zemenyu zesikhumba ezicwecwedwe ngendlela ecacile, kanye nezuphawini zokhuni ezicwecwedwe.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Hunguest Hotels Ubunikazi Bomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Hunguest Hotels Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Hunguest Hotels Ubunikazi Bomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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