Unicorn Rebrand Isazisi Esibonakalayo ngu-Yating Liu

Umdwebo Unicorn Rebrand Isazisi Esibonakalayo ngu-Yating Liu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2024

Unicorn Rebrand Isazisi Esibonakalayo

ngu Yating Liu

Iklayenti: Yating Liu

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

11,235

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#154412

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Unicorn Rebrand Isazisi Esibonakalayo

Umklami uYating Liu uvuselele ibhrendi yemoto yokudla yaseMexico eNew York kuphrojekthi yokuhlola. Lomklamo usebenzisa imibala egqamile namabheji ukuze uhehe abafundi abasha. Kulogo, "Uni" imele inyuvesi, kanti "Corn" imele amaTacos. Indikimba ye-unicorn, ethandwa yintsha, ihambisana nokwethulwa ukunambitheka okusha kweviki ngeviki ngebhrendi. Ilogo ihlanganisa izinto ngokudalayo elandela uhlelo lwegrama yesiSpanishi. Izingxenye zemenyu ziphinde zibandakanye amagama ahlobene nekolishi, kuqinisekiswa uhlelo olubonwayo oluhlanganisiwe oluxhumene nomongo webhirendi.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Unicorn Rebrand Isazisi Esibonakalayo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Unicorn Rebrand Isazisi Esibonakalayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Unicorn Rebrand Isazisi Esibonakalayo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Izilinganiso Nokupakisha: Loyalty card 90mm x 54mm
Amathegi: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Ubuchwepheshe Bokukhiqiza: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Inselele Yokudweba: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Ucwaningo: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Ugqozi: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Ubude Bephrojekthi: The project started in July 2021 and finished in September 2021 in Beijing, China.
Ukuhamba Kokusebenza: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.