Hand over Hand Ubunikazi Bomkhiqizo ngu-Yiwen Zhang

Umdwebo Hand over Hand Ubunikazi Bomkhiqizo ngu-Yiwen Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2024

Hand over Hand Ubunikazi Bomkhiqizo

ngu Yiwen Zhang

Iklayenti: Hand over Hand

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#154975

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Hand over Hand Ubunikazi Bomkhiqizo

Hand over Hand ubunikazi bomkhiqizo obudalelwe umhlinzeki wezinsizakalo zemfundo ekhethekile. Ubunikazi lobu bugcina izici zesandla esidwetshiwe ngesandla kanye nencwadi ezazikhona kuphawu lwangaphambilini ukuze kugcinwe ukuqhubeka nesimo somsunguli. I-Analogue, ifonti yesimanje enemigudu ethambile nezinhlamvu ezinokungafani okuphakeme, isekela umoya ojwayelekile nozamukelekayo. Ukusikwa kwezakhiwo ezindilingelezi nezisikwele kudala isakhiwo esilinganisiwe esibonisa ukwehlukahlukana ngokwesifunda nangokwezinga labantu. Lolu hlelo lusetshenziswa kumasocial media, amakhasi ewebhu, ama-eBook, ukukhangisa ngaphandle, imagazini, ukuphakwa nekhadi lebhizinisi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Hand over Hand Ubunikazi Bomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Hand over Hand Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Hand over Hand Ubunikazi Bomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Izilinganiso Nokupakisha: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Amathegi: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Ubuchwepheshe Bokukhiqiza: Adobe Creative Suite, Figma as the main development tool for this project.
Inselele Yokudweba: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Ucwaningo: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Ugqozi: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Ubude Bephrojekthi: The project started in July 2023 and finished in Sep 2023, in New York.
Ukuhamba Kokusebenza: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Amalungu Eqembu: Yiwen Zhang - Creative Director, Brand Designer, Content Creator