Tang Da Li Ukuvezwa Kophawu Lwebhrendi by Sxdesign

Tang Da Li Ukuvezwa Kophawu Lwebhrendi by Sxdesign is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2024

Tang Da Li Ukuvezwa Kophawu Lwebhrendi

by Sxdesign

Client: Tang Da Li

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tang Da Li Ukuvezwa Kophawu Lwebhrendi

I-Tang Da Li iwuhlelo lokuvezwa kophawu lwebhrendi olwenza kuhlangane izinto zomdwebo zakudala nezanamuhla. Ukuklama kubonisa ukwehlukahlukana nokuvuleleka kobukhosi baseTang. Igama lebhrendi lidlala ngomsindo ofanayo we-Tang, elibhekisela kokubili embusweni nasoshukela, okunika igama umbono wamahlaya. Izithombe zodonga lwebhusho laseTang kanye nemifanekiso yendabuko ehlobene nayo zihlanganiswa nesakhiwo sanamuhla. Ukuphrintwa kwenziwa ngezindlela ezisezingeni eliphezulu kumasistimu okusetshenziswa futhi angasetshenziswa kabusha. Uphawu lusetshenziswa emaphosetheni nasekupakisheni okunobukhulu obehlukene, obukhulu nobuncane.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Tang Da Li Ukuvezwa Kophawu Lwebhrendi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Tang Da Li Ukuvezwa Kophawu Lwebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Tang Da Li Ukuvezwa Kophawu Lwebhrendi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Dimensions & Packaging: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Tags: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Production Technology: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Design Challenge: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Research: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Inspiration: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Project Duration: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Operation Flow: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Patents: Copyrights belong to sxdesign
Team Members: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Image Credits: Illustrations: Luo Ling
Photos and designs: sxdesign