Sanat Ukuklama Kobunikazi Bokubonakalayo by Tamer El-Menyawi

Sanat Ukuklama Kobunikazi Bokubonakalayo by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2024

Sanat Ukuklama Kobunikazi Bokubonakalayo

by Tamer El-Menyawi

Client: Tamer El-Menyawi

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Sanat Ukuklama Kobunikazi Bokubonakalayo

Sanat ubunikazi bokubonakalayo obuklanyelwe inkampani yokuklama nokuhlobisa ngaphakathi. Ukuklama kusekelwe ku-minimalism kanye nokungabonakali ngokusobala. Imigqa elula yakha uhlamvu u-S ngendlela yesimanje. I-golden ratio iqondisa izilinganiso zale migqa. Kusetshenziswa umbala owodwa ngamathoni amaningi kubo bonke ubunikazi. Isimo esincishisiwe sihloselwe ukudlulisa umyalezo wenkampani ngendlela ecacile futhi eqondile. Ubunikazi ubonisa umbono kanye nendlela yokuklama yenkampani. Iphrojekthi yaqedwa cishe emasontweni amabili ngoFebhuwari 2020.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Sanat Ukuklama Kobunikazi Bokubonakalayo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Sanat Ukuklama Kobunikazi Bokubonakalayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Sanat Ukuklama Kobunikazi Bokubonakalayo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.