Yonghe Ukwakhiwa Kwesibonakaliso Sohlobo ngu-Jan Creation Boutique Co.Ltd

Umdwebo Yonghe Ukwakhiwa Kwesibonakaliso Sohlobo ngu-Jan Creation Boutique Co.Ltd ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2024

Yonghe Ukwakhiwa Kwesibonakaliso Sohlobo

ngu Jan Creation Boutique Co.Ltd

Iklayenti: Yonghe Medical

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

13,300

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#157156

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Yonghe Ukwakhiwa Kwesibonakaliso Sohlobo

I-Yonghe ukwakhiwa kwesibonakaliso sohlobo esenzelwe uhlobo lwezokwelapha ezimayelana nezinwele. Ilogo isekelwe kuhlamvu lwesiShayina elithi He elivela egameni lohlobo, umumo ophakamisa ukukhula okuya phezulu. Uphawu lwakhiwe ngemicibisholo emithathu eluhlaza okwesibhakabhaka enendawo egxile kanye nokuguquguquka kombala, okuveza ukusungula okuqhubekayo okungapheli. Umbala oluhlaza okwesibhakabhaka ojulile wezokwelapha uhlanganisa uhlobo nezokwelapha, ubuchwepheshe kanye nekusasa. Uhlelo lokubonakala luyaguquguquka futhi lungalungiselwa izimo eziningi ezahlukene. Inhloso kwakuwukuvuselela uhlobo oselukhona isikhathi eside nokwenza luqashelwe kalula kubathengi abasebasha nabesifazane.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Yonghe Ukwakhiwa Kwesibonakaliso Sohlobo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Yonghe Ukwakhiwa Kwesibonakaliso Sohlobo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Yonghe Ukwakhiwa Kwesibonakaliso Sohlobo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
Izilinganiso Nokupakisha: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
Amathegi: Brand identity design, VI design, logo design, brand identification, hair medical brand
Ubuchwepheshe Bokukhiqiza: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
Inselele Yokudweba: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
Ucwaningo: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
Ugqozi: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
Ubude Bephrojekthi: The project was developed in Beijing in October 2022 and officially released in April 2023.
Ukuhamba Kokusebenza: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
Amalungu Eqembu: Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian