Sabbioni Branding Ukubrandisha Okukhuthazayo by Paul Robb is a highly esteemed winner of the very prestigious 2024 Umklomelo Wegolide we-A' Design Award in Igrafikhi Competition Category.
IgolideIgrafikhi· 2024
Sabbioni Branding Ukubrandisha Okukhuthazayo
by Paul Robb
Client: Grafiche Sabbioni
Umklomelo Wegolide we-A' Design Award Winner in Igrafikhi Category
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The Design
About Sabbioni Branding Ukubrandisha Okukhuthazayo
I-Grafiche Sabbioni yayidinga isikhundla esisha sophawu ukugubha umnyhadala weminyaka engama-60 yenkampani. I-Salt&Pepper yasebenzisana nale nkampani ukwakha izilimi zemibono zesimanje ukuphromota lesi sigaba esibalulekile, igcizelela amakhono ophawu ekusimameni kwemvelo ekupakisheni nasezinqubweni zokuphrinta zendabuko. I-Salt&Pepper yakha isistimu yokubranda enamandla, eqinile, futhi enhle, ukwakha umugqa osimeme ngo-100 ephasenti, usebenzisa ama-inki asuselwa emanzini kanye nemfucumfucu encane yephepha ukuphromota izimiso eziyisisekelo zenkampani.
The Recognition
About the Umklomelo Wegolide we-A' Design Award
Sabbioni Branding Ukubrandisha Okukhuthazayo iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Sabbioni Branding Ukubrandisha Okukhuthazayo ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Sabbioni Branding Ukubrandisha Okukhuthazayo idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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