Dreavita Mental Wellness Ukubrandisha ngu-Cansu Dagbagli Ferreira

Umdwebo Dreavita Mental Wellness Ukubrandisha ngu-Cansu Dagbagli Ferreira ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2024

Dreavita Mental Wellness Ukubrandisha

ngu Cansu Dagbagli Ferreira

Iklayenti: Cansu Dagbagli Ferreira

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

20,492

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#158644

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Dreavita Mental Wellness Ukubrandisha

I-Dreavita iyibhrendi yezempilo ethuthukayo nebandakanya wonke umuntu. Isazisi esibonakalayo sasihloselwe ukuba nenozwela, inehlonipho futhi inakekela, sibonisa isimo sebhrendi esibandakanya wonke umuntu. Umqondo wavela embonweni wemvelo enamandla futhi ubizwa ngokuthi Ukulula Okukhuthaza Ukuqina. Njengoba amaphethini emvelo ekhomba ukungaguquguquki, amandla nokukhula, ukubrandisha kuhlose ukudlulisa le miyalezo ngokusebenzisa iziqiniseko nendlela yokwakha elula. Imidwebo igxile kumaphethini emvelo, ikhombisa ukuthi ukuphindaphinda nokuqina kuholela empumelelweni empilweni.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Dreavita Mental Wellness Ukubrandisha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Dreavita Mental Wellness Ukubrandisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Dreavita Mental Wellness Ukubrandisha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Izilinganiso Nokupakisha: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Amathegi: wellness, mental, health, psychology, identity, inclusive, community, nature
Ubuchwepheshe Bokukhiqiza: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Inselele Yokudweba: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Ucwaningo: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Ugqozi: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Ubude Bephrojekthi: 2 months, 2023, United States and France
Ukuhamba Kokusebenza: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery