Summer Palace Tour Ukwakhiwa Kophawu Lomkhiqizo ngu-YeZhang

Umdwebo Summer Palace Tour Ukwakhiwa Kophawu Lomkhiqizo ngu-YeZhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IgolideIgrafikhi· 2024

Summer Palace Tour Ukwakhiwa Kophawu Lomkhiqizo

ngu YeZhang

Iklayenti: Beijing Jiaotong University

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Igrafikhi

244,004

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#158812

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Summer Palace Tour Ukwakhiwa Kophawu Lomkhiqizo

I-Summer Palace Tour ukwakhiwa kophawu lomkhiqizo okwenzelwe uhambo lokugubha iminyaka ye-Summer Palace e-Beijing. Amaqoqo amakhulu amathathu ezakhiwo akhonjiswa ngesitayela se-2.5D, ahlanganisa izakhiwo zesiko lamaShayina ezingaphezu kwama-20, ngombala omnyama, obomvu noluhlaza. Lo mklamo usetshenziswa ezintweni zokukhangisa, izimpahla zasehhovisi kanye nezipho zesikhumbuzo, ziphrintwe ephepheni lobuciko elembeswe kanye nasephepheni lomsebenzi wezandla ngokuphrinta nge-screen printing nokugxivizwa ngegolide. Ibhokisi lephepha lomsebenzi wezandla liqukethe amaphosta amabili, amaringi okhiye amane, itheyiphu enamathelayo, imvilophu kanye nencwadi yokubhala. Izivakashi zingaphatha ngesandla ifagugu lengadi.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Summer Palace Tour Ukwakhiwa Kophawu Lomkhiqizo iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Summer Palace Tour Ukwakhiwa Kophawu Lomkhiqizo ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Summer Palace Tour Ukwakhiwa Kophawu Lomkhiqizo idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Izilinganiso Nokupakisha: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Amathegi: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Ubuchwepheshe Bokukhiqiza: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Inselele Yokudweba: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Ucwaningo: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Ugqozi: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Ubude Bephrojekthi: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Ukuhamba Kokusebenza: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Amapathenti: This work is all original images not copyrighted.
Amalungu Eqembu: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Amakhredithi Ezithombe: This work is all original images not copyrighted.