Lax Ukwakha Uphawu ngu-Jonathan Ramirez and Juliana Betancur

Umdwebo Lax Ukwakha Uphawu ngu-Jonathan Ramirez and Juliana Betancur ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2024

Lax Ukwakha Uphawu

ngu Jonathan Ramirez and Juliana Betancur

Iklayenti: Written and Drawn Studio

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

14,784

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#158898

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Lax Ukwakha Uphawu

Ikhasimende belidinga ukudala ilogo lenkampani yokuqoqa idatha kanye nokuthumela imilayezo ye-CRM, ihlose isimo sedijithali nesanamuhla. Igama elithi Lax livela ku-ChiLax noma ReLax, lidlulisela umuzwa wokuzola kubasebenzisi. Ukwengeza ukuhluka, kwafakwa isithonjana senhliziyo, esimele ukunakekelwa kwamakhasimende okuvame ukunganakwa emabhizinisini we-CRM azenzakalelayo. Ama-pixel ahlanganiswe ukubonisa ukubaluleka kwedatha nokudijithalayizwa. Ngakho-ke, kwahlanganiswa izici ezibalulekile: inhliziyo yothando lwamakhasimende, ama-pixel wedatha, kanye no-X wokuphumula.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Lax Ukwakha Uphawu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Lax Ukwakha Uphawu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Lax Ukwakha Uphawu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Izilinganiso Nokupakisha: The sizes depend of the media where it is applied
Amathegi: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Ubuchwepheshe Bokukhiqiza: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Inselele Yokudweba: Craft something distinctive that articulates the technology, costumer care and digitalization
Ucwaningo: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Ugqozi: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Ubude Bephrojekthi: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Ukuhamba Kokusebenza: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Amalungu Eqembu: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Amakhredithi Ezithombe: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango