China In The Classics Umsebenzi Wokusekela Ukuklama Kwemidwebo Yokukhangisa ngu-Zhou Haiwen, Che Shilong and Guo Cheng

Umdwebo China In The Classics Umsebenzi Wokusekela Ukuklama Kwemidwebo Yokukhangisa ngu-Zhou Haiwen, Che Shilong and Guo Cheng ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2024

China In The Classics Umsebenzi Wokusekela Ukuklama Kwemidwebo Yokukhangisa

ngu Zhou Haiwen, Che Shilong and Guo Cheng

Iklayenti: China Global Television Network Co., Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Qinisekisa Isimo Somklomelo se-#159836

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Mayelana ne-China In The Classics Umsebenzi Wokusekela Ukuklama Kwemidwebo Yokukhangisa

Umbhalo Wencwadi: I-China in the Classics ingumklamo wemidwebo yokukhangisa owenzelwe uhlelo lwethelevishini olumayelana nemibhalo yasendulo yaseChina. Izincwadi ziyisihloko esiyinhloko somklamo. Izincwadi zasendulo zaseMpumalanga naseNtshonalanga ziyabhekiselwa, kufaka phakathi izinsimbi zamacembe amahlanga aseChina, izincwadi ezithungiwe, imiqulu yesikhumba kanye nezincwadi eziqinile ukwakheka kwazo. Lezi zakhiwo zihlukaniswa futhi zihlanganiswe kabusha zibe uphawu olulula lokubona. Izihloko zezincwadi eziyishumi ezibalulekile zihlanganiswa nombhalo wesandla wesiShayina. Ibhokisi lesipho lisebenzisa iphepha elikhethekile elizwakalayo uma lithintwa. Lo mklamo usiza abantu abavela emikhakheni yamasiko ahlukene ukuthi baqonde izincwadi nezindaba zaseChina.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

China In The Classics Umsebenzi Wokusekela Ukuklama Kwemidwebo Yokukhangisa iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. China In The Classics Umsebenzi Wokusekela Ukuklama Kwemidwebo Yokukhangisa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. China In The Classics Umsebenzi Wokusekela Ukuklama Kwemidwebo Yokukhangisa iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Izilinganiso Nokupakisha: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Amathegi: China, Classics, Heritage, Culture, Creativity
Ubuchwepheshe Bokukhiqiza: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Inselele Yokudweba: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Ucwaningo: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Ugqozi: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Ubude Bephrojekthi: The project started in 2022 in China, and is still promoted and distributed.
Ukuhamba Kokusebenza: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Amalungu Eqembu: Zhou Haiwen, Che Shilong, Guo Cheng
Amakhredithi Ezithombe: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng