Rebranding Emplus Isazisi Emplus by Ruud Winder - Rebrandt®

Rebranding Emplus Isazisi Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2024

Rebranding Emplus Isazisi Emplus

by Ruud Winder - Rebrandt®

Client: Rebrandt®

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Rebranding Emplus Isazisi Emplus

Emhlabeni oshintsha njalo, izilindelo nezidingo zeziguli nazo ziyashintsha emkhakheni wezokunakekelwa kwezempilo. Umnyango wezokwelapha eziphuthumayo kufanele ube wokuqala ukulindela izinguquko ekunakekelweni kokwelapha. Ukuze kuhlale kunolwazi kulomkhakha omusha, i-Emplus inikeza ukuqeqeshwa nokuqeqesha. Kudizayini, umnyango wezokwelapha eziphuthumayo uvezwa ngesiphambano sezokwelapha esijwayelekile, kodwa ngechashaza esixhumanisini esingekho. Lokhu kufanekisela, okubhekisela kucezu eliphuthe lephazili i-Emplus elinikezayo, nakho kuvezwa emidwebeni.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Rebranding Emplus Isazisi Emplus iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Rebranding Emplus Isazisi Emplus ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Rebranding Emplus Isazisi Emplus iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging: European DIN sizes.
Tags: EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology: Digital and paperwork
Design Challenge: Keep it as simple as possible, but still telling so much, that's a challenge!
Research: The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration: Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration: EMplus started in 2023 and will continue to grow the following years.
Operation Flow: The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents: All rights: Rebrandt / Ruud Winder 2024
Team Members: ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits: All rights: Rebrandt / Ruud Winder 2024