Seawool Iphrojekthi Yophawu Lwenkampani by Chungsheng Chen and Eddie Wang is a highly esteemed winner of the very prestigious 2024 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.
InsimbiIgrafikhi· 2024
Seawool Iphrojekthi Yophawu Lwenkampani
by Chungsheng Chen and Eddie Wang
Client: Tainan University of Technology/Product Design Deparment
Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category
Verified Award Winner
Verify Award Status for #160731The Design
About Seawool Iphrojekthi Yophawu Lwenkampani
Uphawu oluhlanganisa imfashini nokusimama, olufaka amagobolondo e-oyster avuselelwe kabusha ngezindlela zobuchwepheshe nobuchule ezimpilweni zazo zonke izinsuku. Ilogo, ethulwe ngezinhlamvu ezinkulu, imela umoya wokusungula okuqhubekayo futhi u-o ophindwe kabili umela ukusimama okuyisiyingi, okuphawulayo ukuvuselelwa okuphakade. Umklamo wonke uveza ubuhle, umela ukufuna imfashini nekhwalithi. Ifonti evamile ihlanganisa izinto zamagagasi nokunyakaza okuphezulu, ikhombisa inhlonipho yayo yemvelo nenqubekelaphambili eqhubekayo. Uphawu lunamandla, lusungula izinto ezintsha futhi lungumholi kuzo zombili imfashini namathrendi emvelo.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Seawool Iphrojekthi Yophawu Lwenkampani iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Seawool Iphrojekthi Yophawu Lwenkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Seawool Iphrojekthi Yophawu Lwenkampani iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
- Dimensions & Packaging
- SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. - Tags
- Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
- Production Technology
- The Branding project all done in Adobe Illustrator and Photoshop software.
- Design Challenge
- The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
- Research
- Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
- Inspiration
- The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
- Project Duration
- The Branding project commenced in Sept.2022 and concluded in May,2023.
- Operation Flow
- The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
- Patents
- Trademark: Creative Tech Textile Co., Ltd.
- Team Members
- ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC. - Image Credits
- All images copyright: Acdesign Associates International Co.,Ltd.
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