Luliang Highland Vegetables Ubunikazi Bohlobo ngu-Tian Rui Ling Dong

Umdwebo Luliang Highland Vegetables Ubunikazi Bohlobo ngu-Tian Rui Ling Dong ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2024

Luliang Highland Vegetables Ubunikazi Bohlobo

ngu Tian Rui Ling Dong

Iklayenti: Shandong Tianrui Smart Marketing Planning Co., Ltd

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

11,770

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#161048

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Luliang Highland Vegetables Ubunikazi Bohlobo

Umbhalo Wencwadi: I-Luliang Highland Vegetables iwuhlobo lwesifunda olwakhelwe indawo ekhula imifino ezindaweni eziphakeme eShayina. Ilogo yakhiwe ngomfanekiso wendondo yegolide, uphawu olwaziwayo lokusemgangathweni nobuhle. Emaphakathi kokubukwayo kumi inyoni ibambe imifino ngomlomo wayo, egqugquzelwe isisho sendawo esithi yinyoni kuphela eyaziyo ukuthi imifino imihle yini. Ukukhanya, izinyoni kanye nemifino kuyizakhi eziyinhloko zomdwebo. Lolu bunikazi lugqamisa indawo enkulu yokulima, izindlela zokukhula ezivikela imvelo, kanye nesimo semvelo esimsulwa salesi sifunda.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Luliang Highland Vegetables Ubunikazi Bohlobo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Luliang Highland Vegetables Ubunikazi Bohlobo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Luliang Highland Vegetables Ubunikazi Bohlobo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Izilinganiso Nokupakisha: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Amathegi: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Ubuchwepheshe Bokukhiqiza: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Inselele Yokudweba: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Ucwaningo: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Ugqozi: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Ubude Bephrojekthi: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Ukuhamba Kokusebenza: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Amalungu Eqembu: Xun Gao，Yang Li
Amakhredithi Ezithombe: Xun Gao，Yang Li