Albella Isazisi Sebhrendi by Elena Gamalova

Albella Isazisi Sebhrendi by Elena Gamalova is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2024

Albella Isazisi Sebhrendi

by Elena Gamalova

Client: Villa Albella

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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The Design

About Albella Isazisi Sebhrendi

Isazisi esibonakalayo se-Villa Albella sibamba umphefumulo wefa lamasiko laseTuscany kuyilapho samukela umbono wendawo esebenza njengendawo yokuphephela yamasiko, umlando, nobunye, isikhungo esiphilayo sokuziveza kobuciko, ukuhlola ukudla, nenkulumo-ngxoxo yamasiko ahlukene. Umklamo uhlanganisa isiko nobusha ngokuphelele. Ukufakwa kwamagatsha amabili ezimbali kumela ubunye phakathi kokwehluka, nezimpande emlandweni ohlanganyelwe. Ngaphandle kokulondoloza ifa, leli phrojekthi likhuthaza ukushintshanisa ngokwamasiko okubalulekile nokuhlonipha, okuveza ukuzinikela ekuthuleni nasekucebiseni.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Albella Isazisi Sebhrendi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Albella Isazisi Sebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Albella Isazisi Sebhrendi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Dimensions & Packaging: The size may vary because there are different types of communication materials and products.
Tags: visual identity, villa Albella visual identity, logo, illustration
Production Technology: Many materials were used in the creation of the product and package.
Design Challenge: The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Research: The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Inspiration: The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Project Duration: The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Operation Flow: Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patents: Copyrights belong to Elena Gamalova, 2023
Team Members: Creative Director: Elena Gamalova
Designer: Elena Gamalova
Image Credits: Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova