Hwg Campus Lu Isistimu Yokukhomba Indlela by Thomas Geissert

Hwg Campus Lu Isistimu Yokukhomba Indlela by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2025

Hwg Campus Lu Isistimu Yokukhomba Indlela

by Thomas Geissert

Client: Teamgeissert

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Hwg Campus Lu Isistimu Yokukhomba Indlela

Inhloso bekuwukudala uhlelo olunobuwena nokuqamba. Ngakho-ke izibonakaliso nohlelo lolwazi kunolimi olucacile lwedizayini futhi luthatha izingxenye zobunjiniyela sesakhiwo esisha. Umqondo wombala wenza kube lula ukukhomba indlela. Lwamukela futhi lwazisa abafundi ngaphandle (endaweni yokupaka izimoto, ekhampasini), lubahole eminyango yokuphuma nangena futhi ngaphakathi kwezakhiwo kuya eminyangweni nezinsiza ezifunekayo. Kugxilwe ekufundekeni, ekufinyelelekeni nasekuqapheleni. Kwathuthukiswa isixazululo esingalandeli amathrendi aphila isikhathi esifushane, kodwa esihlala isikhathi eside ngesimo nezinto ezakhiwe ngazo.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Hwg Campus Lu Isistimu Yokukhomba Indlela iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Hwg Campus Lu Isistimu Yokukhomba Indlela ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Hwg Campus Lu Isistimu Yokukhomba Indlela iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT