Infinite Borders Ubunikazi Bomkhiqizo by Netease Games Art Design Center is a highly esteemed winner of the very prestigious 2025 Umklomelo Wegolide we-A' Design Award in Igrafikhi Competition Category.
IgolideIgrafikhi· 2025
Infinite Borders Ubunikazi Bomkhiqizo
by Netease Games Art Design Center
Client: NetEase Games
Umklomelo Wegolide we-A' Design Award Winner in Igrafikhi Category
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- Verified Award Winner
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The Design
About Infinite Borders Ubunikazi Bomkhiqizo
I-Infinite Borders wubunikazi bomkhiqizo begeyimu yamasu eyenzeka enkathini yeMibuso Emithathu. Umdwebo womkhiqizo ususelwe ezinhlamvini ezingumfanekiso wegama kanye nesithombe segridi lamabhokisi elivela ekudlalweni kwegeyimu yamasu. Okumnyama, okubomvu nokumhlophe, imibala eyayidumile eNkathini yobukhosi bakwaHan, isetshenziswa njengemibala eyinhloko. Imidwebo yebhulashi lokubhala eyisicaba isebenza njengezakhi ezisekelayo. I-typography yesimanje iphothula uhlelo lokubukwayo oluhlelekile nesicaba. Umklamo usetshenziswa kumaphosta edijithali, ezikrinini zesixhumi esibonakalayo somsebenzisi nasezintweni ezinyathelisiwe, futhi ungandiswa kuzo zonke izindlela zokusabalalisa ngenkathi kugcinwa ukuhambisana kokubukwayo.
The Recognition
About the Umklomelo Wegolide we-A' Design Award
Infinite Borders Ubunikazi Bomkhiqizo iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Infinite Borders Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Infinite Borders Ubunikazi Bomkhiqizo idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensions & Packaging
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- Tags
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Production Technology
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Design Challenge
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Research
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiration
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Project Duration
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Operation Flow
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- Team Members
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Image Credits
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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