Meet in Arcadia Umsebenzi Oyinhloko Wesiga Sokwakha Isimo Sohlobo ngu-Xiaoming Meng and Xueke Fang

Umdwebo Meet in Arcadia Umsebenzi Oyinhloko Wesiga Sokwakha Isimo Sohlobo ngu-Xiaoming Meng and Xueke Fang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2025

Meet in Arcadia Umsebenzi Oyinhloko Wesiga Sokwakha Isimo Sohlobo

ngu Xiaoming Meng and Xueke Fang

Iklayenti: China Social Entrepreneur Foundation

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#164726

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Meet in Arcadia Umsebenzi Oyinhloko Wesiga Sokwakha Isimo Sohlobo

Umbhalo Wencwadi: Meet in Arcadia iwuhlaka lokwakha isithombe sohlobo olwenzelwe iphrojekthi yokuvuselela izindawo zasemakhaya esigodini saseLongtang, esifundazweni saseGuizhou, eChina. Ilogo ithole igalelo lokuqamba kubulunga bomhla waseShayina obeka amagama abo iqhaza kwakusukela nangenxa yamagama abo enhle. Amasimu ochago aklanywe ngendlela elula futhi engaqondile. Ngaphezulu kwamasimu, izindlu zesigodi saseMiao eziklanywe ngendlela engaqondile zihlangana nemigqa yalolu hlamvu, futhi umugqa owodwa ube uphahla. Le sithombe siyeseka ezokuvakasha zasemakhaya njengomkhakha oyinhloko wendawo. Umklamo uhlose ukwethula amasiko endawo futhi usize izakhamuzi ukuba zibambe iqhaza ekwakheni uhlobo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Meet in Arcadia Umsebenzi Oyinhloko Wesiga Sokwakha Isimo Sohlobo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Meet in Arcadia Umsebenzi Oyinhloko Wesiga Sokwakha Isimo Sohlobo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Meet in Arcadia Umsebenzi Oyinhloko Wesiga Sokwakha Isimo Sohlobo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Izilinganiso Nokupakisha: Height 594mm x Width 420mm
Amathegi: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Ubuchwepheshe Bokukhiqiza: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Inselele Yokudweba: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Ucwaningo: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Ugqozi: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Ubude Bephrojekthi: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Ukuhamba Kokusebenza: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Amapathenti: Logo (2022) China Social Entrepreneur Foundation
Amalungu Eqembu: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Amakhredithi Ezithombe: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]