Rebrand Next Primary Function: Ukwakha Uphawu Lwebhrendi ngu-Eluan Araujo

Umdwebo Rebrand Next Primary Function: Ukwakha Uphawu Lwebhrendi ngu-Eluan Araujo ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2026

Rebrand Next Primary Function: Ukwakha Uphawu Lwebhrendi

ngu Eluan Araujo

Iklayenti: Ash Studio

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

13,468

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#167125

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Rebrand Next Primary Function: Ukwakha Uphawu Lwebhrendi

Book Text: Le phrojekthi yethula uhlelo lobunikazi bokubonakala oluklanyelwe ukumela ukuphila ndawonye nokuqhubeka phakathi kwezizukulwane ezahlukene ngaphakathi kwesimo sesikhungo esabelwanwe. Isiphakamiso sisekelwe esakhiweni segeometri esicacile futhi esiyimodyuli esenza ukusetshenziswa okuguqukayo ngenkathi kugcinwa ukuvumelana kokubonakala. Uphawu luhlanganisa ubulula obusemthethweni kanye nokujula okuyisimo, okuvumela ukuvumelana ngamafomethi amaningi nabezethameli. Umphumela ubunikazi obuhlala isikhathi eside futhi obusebenzayo obufanele izindawo ezidinga ukulinganisela phakathi kokuveza kwesikhathi samanje kanye nesiko.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Rebrand Next Primary Function: Ukwakha Uphawu Lwebhrendi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Rebrand Next Primary Function: Ukwakha Uphawu Lwebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Rebrand Next Primary Function: Ukwakha Uphawu Lwebhrendi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Izilinganiso Nokupakisha: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Amathegi: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Ubuchwepheshe Bokukhiqiza: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Inselele Yokudweba: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Ucwaningo: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Ugqozi: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Ubude Bephrojekthi: The project was developed between March and April 2024 in Curitiba, Brazil.
Ukuhamba Kokusebenza: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.