HarvardXR 2024 Ubunikazi Besibonakaliso ngu-Yutong Wang

Umdwebo HarvardXR 2024 Ubunikazi Besibonakaliso ngu-Yutong Wang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2025

HarvardXR 2024 Ubunikazi Besibonakaliso

ngu Yutong Wang

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

67,842

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#167298

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-HarvardXR 2024 Ubunikazi Besibonakaliso

I-Extended Intelligence isebenzisa umklamo okhiqizayo ukudala ubunikazi besibonakaliso obuguqukayo obubonisa i-AI ne-XR. Ngokukhiqizwa ngokwenqubo ku-C4D, ama-matrix e-pixel aguquguqukayo ahlanganisa i-AI ne-XR, aqinisa izihloko zenkomfa. Lolu hlelo olunokukhula luzivumelanisa kuwo wonke ama-skrini edijithali, izinkomba, nezinto eziprintiwe. Iphalethi yemibala ehleleke kahle yehlukanisa izazisi zabadlalindima, iqinisekisa ukucaca. Ngokusetshenziswa kwamasu okukhiqiza, lobu bunikazi buveza ukusungula izinto ezintsha nomklamo obheke esikhathini esizayo.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

HarvardXR 2024 Ubunikazi Besibonakaliso iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. HarvardXR 2024 Ubunikazi Besibonakaliso ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. HarvardXR 2024 Ubunikazi Besibonakaliso iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
Izilinganiso Nokupakisha: The visual identity has been applied across various formats, from social media graphics to large-scale signage up to 3048 mm in height. It has been displayed through both digital and physical mediums, including printed materials, posters, banners, and digital screens. The adaptable design ensures clarity and impact across different scales and platforms, maintaining consistency in both small and large-format applications.
Amathegi: brand identity, branding, visual identity, experience design, conference
Ubuchwepheshe Bokukhiqiza: The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
Inselele Yokudweba: A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
Ucwaningo: This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
Ugqozi: The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
Ubude Bephrojekthi: The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
Ukuhamba Kokusebenza: This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.