Arcadia Ukudizayina Ilogo by Shadi Al Hroub

Arcadia Ukudizayina Ilogo by Shadi Al Hroub is a highly esteemed winner of the very prestigious 2025 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2025

Arcadia Ukudizayina Ilogo

by Shadi Al Hroub

Client: Menamonsters

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Arcadia Ukudizayina Ilogo

Ilogo yeSayyida Ahad Al Busaidiyah Foundation iphefumulelwe yimbali emhlophe ye-Arcadia ethandwa kakhulu yiNdlovukazi. Iqukethe amapetali amahlanu, ngalinye limele insika ebalulekile: abesifazane, izidingo ezikhethekile, imvelo, ukulwa nokucwasana, nokusekelwa kwabangenelanga kahle. Ngedizayini encane, ilogo imele ukukhula, ithemba, nokuqiniswa, ihambisana nezihloko zokuphupha, ukufunda, nobunye. Iguquguqukayo futhi inobuhle, ibonisa ukuzinikela kwenhlangano kushintsho oluhle nokusekelwa komphakathi, ihlonipha umbono weNdlovukazi wekusasa eliqhakazile.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Arcadia Ukudizayina Ilogo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Arcadia Ukudizayina Ilogo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Arcadia Ukudizayina Ilogo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The branding logo for the Sayyida Ahad Al Busaidiyah Foundation is inspired by the Arcadia white flower, a symbol deeply cherished by Her Majesty. Each petal of the flower represents one of the foundation's five core community focuses: women, special needs, environment, bullying, and the disadvantaged. The design embodies growth, hope, and empowerment, symbolized through the themes of trying, dreaming, smiling, learning, and believing.
Dimensions & Packaging: The logo is designed in a 1:1 aspect ratio, ensuring it is adaptable for both digital and print formats. The primary color palette includes soft, natural tones to reflect the purity and growth associated with the Arcadia flower. The design is available in multiple formats (EPS, PNG, JPEG) to accommodate various use cases, from large-scale banners to digital avatars.
Tags: Branding, Logo Design, Foundation, Community Support, Women Empowerment, Special Needs, Environment, Anti-Bullying, Disadvantaged, Arcadia Flower, Growth, Hope, Oman
Production Technology: The logo was designed using vector-based software (Adobe Illustrator) to ensure scalability and versatility across various applications, including print, digital media, and merchandise. The design process involved extensive research into the symbolism of the Arcadia flower and its alignment with the foundation's mission. The final design was refined to ensure clarity and impact, even at smaller sizes.
Design Challenge: The primary creative challenge was to visually represent the foundation's five focus areas in a cohesive and elegant manner. Balancing simplicity with depth was crucial, as the logo needed to be easily recognizable while conveying the foundation's multifaceted mission. Additionally, ensuring the design resonated with Her Majesty's personal connection to the Arcadia flower added an emotional layer to the project. Overcoming these challenges required extensive research, iterative design processes, and close collaboration with stakeholders.
Research: The design research focused on understanding the symbolism of the Arcadia flower and its alignment with the foundation's mission. The methodology included interviews with stakeholders, visual exploration, and iterative design processes. The research revealed the importance of creating a logo that not only represents the foundation's goals but also resonates emotionally with its audience. The final design successfully integrates these elements, resulting in a brand identity that is both meaningful and impactful.
Inspiration: The inspiration for this brand identity stems from the Arcadia white flower, a symbol of purity, growth, and resilience, which holds special significance for Her Majesty Sayyida Ahad Al Busaidiyah. The flower's petals represent the five pillars of the foundation's mission: women, special needs, environment, bullying, and the disadvantaged. The design aims to visually communicate the foundation's commitment to nurturing these communities, fostering growth, and inspiring hope.
Project Duration: The project began in May, 2022 in Oman and was completed in July, 2022.
Operation Flow: The logo serves as the central visual element of the foundation's identity, appearing on all communication materials, including websites, social media, brochures, and merchandise. Its simplicity and symbolism make it easily recognizable, while the five petals subtly communicate the foundation's focus areas. The design encourages interaction by inviting viewers to explore the meaning behind each petal, fostering a deeper connection with the foundation's mission.
Team Members: Creative Consultant: Shadi Al Hroub
Image Credits: Shadi Al Hroub