Chinatown Rebranding Ukuphinde Kwakhiwe Kwesihlokwesitolo, Iphosta by Zifei Ding

Chinatown Rebranding Ukuphinde Kwakhiwe Kwesihlokwesitolo, Iphosta by Zifei Ding is a highly esteemed winner of the very prestigious 2025 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2025

Chinatown Rebranding Ukuphinde Kwakhiwe Kwesihlokwesitolo, Iphosta

by Zifei Ding

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Chinatown Rebranding Ukuphinde Kwakhiwe Kwesihlokwesitolo, Iphosta

I-Chinatown Rebranding iyiphrojekthi yesici sokubonakala kanye nephosta eyenzelwe isifunda saseChinatown eLos Angeles, eCalifornia. Uhlelo olusha lokubonakala lumele ifagugu lamasiko alesi sifunda. Izici zomklamo zixhumanisa ukubaluleka komlando weChinatown endala nesimanjemanje kanye nokuvuselelwa kwenkundla entsha. Imifanekiso ikhombisa ukuhlangana kwamasiko aseShayina naseMelika futhi igqamisa ubunikazi bendawo. Iphosta ngayinye ilinganiselwa ku-24 ngo-36 amayintshi. Le phrojekthi yaqedwa ngonyaka ka-2023 futhi ilandela ucwaningo mayelana nokuhlangana kwamasiko ase-Asia nase-North America.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Chinatown Rebranding Ukuphinde Kwakhiwe Kwesihlokwesitolo, Iphosta iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Chinatown Rebranding Ukuphinde Kwakhiwe Kwesihlokwesitolo, Iphosta ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Chinatown Rebranding Ukuphinde Kwakhiwe Kwesihlokwesitolo, Iphosta iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
Dimensions & Packaging: 24*36inch
Tags: Poster
Production Technology: Poster and Rebranding
Design Challenge: Link culture and history of Chinese in North America
Research: Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
Inspiration: Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
Project Duration: 2023 ， CA，USA
Operation Flow: Graphic design, visual design
Patents: Zifei Ding
Team Members: Zifei Ding
Image Credits: Zifei Ding