Cyp Ubuzazisi Benkampani by Pablo Prada Granada

Cyp Ubuzazisi Benkampani by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2025

Cyp Ubuzazisi Benkampani

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Cyp Ubuzazisi Benkampani

I-Cyp yasondela esithudiyweni ifuna indlela entsha yesazisi somfanekiso eyayizovuselela isimo sebhrendi labo, kwakhe isazisi esikhethekile nokho esihlukile esasibonakalisa ukuba khona kwabo okusha kanye nendlela yabo entsha embonini yabo. Umklamo wokugcina umele izinsizakalo nemikhiqizo eyinhloko yenkampani kanti udlulisa nomuzwa wokuphepha nokwethembeka. Lo mqondo uphenjelelwe yimigomo ye-Yin-Yang, emele ukusebenzisana kwamandla aphikisanayo, futhi ubamba ubumbambili bemigqa yemikhiqizo eyinhloko ka-Cyp, ezilinganisa futhi ezigcwalisana ngesikhathi esisodwa.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Cyp Ubuzazisi Benkampani iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Cyp Ubuzazisi Benkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Cyp Ubuzazisi Benkampani iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada