Jo Ikhefi Nerestshurenti ngu-A4DH Branding Services

Umdwebo Jo Ikhefi Nerestshurenti ngu-A4DH Branding Services ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2025

Jo Ikhefi Nerestshurenti

ngu A4DH Branding Services

Iklayenti: A4 Design House

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

15,009

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#169504

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Jo Ikhefi Nerestshurenti

I-Jo, ichaza kabusha ukudla okuphakeme njengomkhosi wokunambitheka, ukuxhumana, nezikhathi ezabelwana ngazo. Uphawu lomkhiqizo lwaklanywa ukukhanga izethameli, kusukela ezinganeni kuya kokhokho nabogogo, kuyilapho kugcinwa ubuqotho nobuciko. Kugxilwe ekuhlukahlukeni kokunambitheka nokuxhumaneni ngemizwa, uphawu olubonwayo lwamukela ubuhle besimanje. Iphalethe yombala ohlaza ifanekisela imvelo, ukukhula nokusimama. Imidwebo ecacisayo ephefumulelwe ukudla nezinto zokudla zithuthukisa ukuxoxa indaba, kuyilapho ilogo yesimanje ilinganisa ubulula nesibindi. Umphumela uwumuzwa ohlanganisiwe kuzo zonke izindawo zokuxhumana.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Jo Ikhefi Nerestshurenti iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Jo Ikhefi Nerestshurenti ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Jo Ikhefi Nerestshurenti iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
Izilinganiso Nokupakisha: We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
Amathegi: rebranding, brand identity, identity design, logo redesign, visual language
Ubuchwepheshe Bokukhiqiza: Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points.
Inselele Yokudweba: The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
Ucwaningo: Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
Ugqozi: The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
Ubude Bephrojekthi: The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
Ukuhamba Kokusebenza: A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
Amalungu Eqembu: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designers: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani