Umdwebo Arrival Training Brand Identity ngu-Botond Voros ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2025

Arrival Training Brand Identity

ngu Botond Voros

Iklayenti: Arrival Training

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#169745

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Ukuklama

Mayelana ne-Arrival Training Brand Identity

Arrival is an online training planner and tracking service for amateur runners. The logotype visually hints at the duality of the wordplay between Arrival and A Rival, through the positive-negative trick of the R letter. The slanted typography adds dynamism and movement to the design. The unique angle of the logotype is reflected across the visual identity, determining the illustration style, the structure of icons, and the layout arrangements.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Arrival Training Brand Identity iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Arrival Training Brand Identity ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Arrival Training Brand Identity iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Arrival is an online training planner and tracking service for amateur runners. The logotype visually hints at the duality of the wordplay between Arrival and A Rival, through the positive-negative trick of the R letter. The slanted typography adds dynamism and movement to the design. The unique angle of the logotype is reflected across the visual identity, determining the illustration style, the structure of icons, and the layout arrangements.
Izilinganiso Nokupakisha: In print, the brand identity was applied across various-sized posters, stickers, and merchandise, while in digital form, it was extended to UI interfaces and social media platforms, ensuring responsiveness and adapting to the specific requirements of each platform.
Amathegi: branding, identity, sport, running, illustration, digital, logo, visual identity,
Ubuchwepheshe Bokukhiqiza: The graphic element set like the illustration style, the structure of icons, and the layout arrangements not only ensures a coherent appearance but also lends a distinctive visual language to the brand. The pattern created from the element of the R character also appears on surfaces, abstractly referencing the checkered flag waved at the finish line. The communication thus remains authentic and aligned with the characteristics of the brand, while appearing contemporary, fresh and playfully engaging.
Inselele Yokudweba: The biggest challenge of the project was to create a brand identity that is informative and easy to use for a broad audience of athletes and aspiring athletes while remaining engaging and vibrant. The design had to be flexible enough to optimally address users across various platforms, ensuring a seamless experience regardless of the medium.
Ucwaningo: For Arrival, it was essential to define the brand in relation to its competitors and to identify the target audience. Persona development was a crucial phase, but the spectrum ranged widely, from a mother eager to start running to a mid level executive training for a marathon. This required further refinement, such as defining the age range and assessing the willingness to spend on the hobby. These insights played a key role in shaping the visual identity of the brand.
Ugqozi: One of my main inspirations for the project was to ensure that the visual identity simultaneously conveys the positive message embedded in the term Arrival for those new to the sport of running, while also highlighting the hidden meaning of rival, symbolising a competitive, motivated individual and the positive impact of a strong competitive spirit.
Ubude Bephrojekthi: The project started in February 2024 and was finished in October 2024 in Hungary.
Ukuhamba Kokusebenza: The service aims to provide a personalized experience for users with different sporting backgrounds, goals, and motivations through tailored training sessions. The interface design and graphical elements should make it as easy and intuitive as possible for individuals to incorporate their workouts into their daily routines. Additionally, communication should support users in understanding the service and introduce them to its unique features.