Espada Selvagem Umsebenzi Oyinhloko: Ubunikazi Bokubukwa by Pedro Panetto

Espada Selvagem Umsebenzi Oyinhloko: Ubunikazi Bokubukwa by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2025

Espada Selvagem Umsebenzi Oyinhloko: Ubunikazi Bokubukwa

by Pedro Panetto

Client: Pedro Panetto

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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The Design

About Espada Selvagem Umsebenzi Oyinhloko: Ubunikazi Bokubukwa

Umbhalo Wencwadi: I-Espada Selvagem iwubunikazi bokubukwa benkundla yokulwa ngenkemba yesikhathi sobukhosi eBrazil. Umklamo ugqugquzelwe izilwane zamahlombe asendulo, ezihunyushwe kabusha ngendlela yesimanje. Kukhethwe ingwe ngoba lesi silwane siyisilwane semvelo saseBrazil futhi sisho isivinini, amandla kanye nokuqhudelana. Amabala engwe akhiwe ngezindingilizi ezidala nomuzwa wokunyakaza. Umdwebo ulandela isilinganiso se-golden ratio. Uphawu lwakhiwe ngefomethi ye-vector, ukuze ubunikazi bungasetshenziswa ezingutsheni, kumaphetshi, ezincwadini, kuzindondo, ezindukwini kanye nakuzinkundla zokuxhumana ngobukhulu obehlukene.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Espada Selvagem Umsebenzi Oyinhloko: Ubunikazi Bokubukwa iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Espada Selvagem Umsebenzi Oyinhloko: Ubunikazi Bokubukwa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Espada Selvagem Umsebenzi Oyinhloko: Ubunikazi Bokubukwa iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.