Heyday Center Umsebenzi Oyinhloko: Ubunikazi Benkampani by Sha Feng and Jiayi Lu

Heyday Center Umsebenzi Oyinhloko: Ubunikazi Benkampani by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2025

Heyday Center Umsebenzi Oyinhloko: Ubunikazi Benkampani

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Heyday Center Umsebenzi Oyinhloko: Ubunikazi Benkampani

Umbhalo Wencwadi: I-Heyday Center ubunikazi benkampani obudalelwe isikhungo sokuqeqeshwa esinikeza ukusebenza kwezemidlalo, ukuvuselelwa kanye nezinsizakalo zokusekela ukufunda phesheya. Uphawu (logo) lwakhiwe njengefulege elikhuphukayo, uhlobo olubhekisela enqubekeleni-phambili eqhubekayo nasekuziphakameseni. Unhlamvu H wakhiwe ngezithombe ezimbili ezifanayo zenombolo eyodwa, ezibekwe ngendlela emangalisayo (positive) neyingqondo engathi ayikho (negative) ukuze kuveze ukufinyelela esiqongweni. Umbala oluhlaza njengesibhakabhaka usetshenziswa njengombala oyinhloko ukuveza ingqondo ecacile, ubungcweti kanye nokuzola. Ubunikazi lobu buveza indlela yesikhungo esisekelwe kudatha.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Heyday Center Umsebenzi Oyinhloko: Ubunikazi Benkampani iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Heyday Center Umsebenzi Oyinhloko: Ubunikazi Benkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Heyday Center Umsebenzi Oyinhloko: Ubunikazi Benkampani iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags: Branding, Corporate Identity, Sports, Fitness
Design Challenge: The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research: The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration: The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

Read the Press Release