The Fulcrum Uhlelo Lokubonakala Kwenkampani by Shenzhen Lightcone Design Co., Ltd.

The Fulcrum Uhlelo Lokubonakala Kwenkampani by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2026

The Fulcrum Uhlelo Lokubonakala Kwenkampani

by Shenzhen Lightcone Design Co., Ltd.

Client: Shenzhen lightcone design Co., Ltd

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

5,013

Verified Award Winner

Verify Award Status for #176921

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Fulcrum Uhlelo Lokubonakala Kwenkampani

I-Fulcrum wuhlelo lokubonakala olwakhelwe inkampani yezokuklama. Lolu hlelo lugqugquzelwe yi-light cone, imodeli ye-spacetime kwifiziksi, kanye ne-gyroscope. I-gyroscope ifanekisela ukuzinza kwangaphakathi, kanti i-light cone iveza amathuba abanzi obuciko. Kusetshenziswa uhlelo lwemibala olumnyama, olumhlophe nolubomvu, lapho okumnyama kumele ukucabanga ngokunengqondo, okumhlophe kumele ukuklama okumsulwa, kanti okubomvu kumele intshisekelo. Uchungechunge lwamaphosta oluhambisana nalo lukhiqizwa ngenqubo yokupenda ngokufutha kwe-three-dimensional ukuze kwakhiwe imidwebo enezingqimba. Iphosta ngalinye lilinganiselwa ku-1000 mm ububanzi kanye no-1800 mm ubude.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

The Fulcrum Uhlelo Lokubonakala Kwenkampani iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. The Fulcrum Uhlelo Lokubonakala Kwenkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. The Fulcrum Uhlelo Lokubonakala Kwenkampani iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
Dimensions & Packaging: Poster size: 1000mm W × 1800mm H
Tags: Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
Production Technology: The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
Design Challenge: The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
Research: This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
Inspiration: The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
Project Duration: The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
Operation Flow: The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined.
Team Members: Haoyu Yang