Intelligent Creativity Forum Ubunikazi Obubonakalayo by Yuxin Feng

Intelligent Creativity Forum Ubunikazi Obubonakalayo by Yuxin Feng is a highly esteemed winner of the very prestigious 2026 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2026

Intelligent Creativity Forum Ubunikazi Obubonakalayo

by Yuxin Feng

Client: Nanjing University of Finance & Economics, School of Art & Design

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Intelligent Creativity Forum Ubunikazi Obubonakalayo

I-Intelligent Creativity Forum ubunikazi obubonakalayo obudalelwe isikole sobuciko nokuklama. Lobu bunikazi bakhiwe ngezinhlamvu ezithi D no-I, ezihlukanisiwe zabuye zahlanganiswa kabusha zaba isimo se-geometry esinamandla. Amamojula ahlelwe ngokushiyana kulandela i-eksisi yamadigri angu-45, ngokulandela umqondo we-isometric wezokwakha. Ukwendlaleka kwezingqimba kudala ukuhlangana kobukhona nobungekho okunobukhulu obuthathu. Isakhiwo esingalingani sikhomba ekuhlanganeni kobuhlakani bedijithali nokucabanga okunobuciko. Igridi yamamojula igcina uhlelo luhambisana kahle, futhi umsebenzi wobuciko we-vector usetshenziswa emapasini, kumabheji, ezikhafini zikasilika nasemabhukwini okubhala.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Intelligent Creativity Forum Ubunikazi Obubonakalayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Intelligent Creativity Forum Ubunikazi Obubonakalayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Intelligent Creativity Forum Ubunikazi Obubonakalayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Centered on the initials "D" and "I", this design constructs a dynamic geometric form through deconstruction and recombination. The unique 45-degree staggered layering creates a 3D interplay of positive and negative space. Transcending standard letterforms, this asymmetrical structure serves as a powerful metaphor for the innovative fusion of digital intelligence and creative thinking.
Dimensions & Packaging: The visual system are designed in vector format to make it suitable for different sizes of digital and printed media.
Tags: Digital、Intelligence、Creativity、Visual identity
Production Technology: Graphics are adapted in various scenarios, such as work passes, badges, silk scarves, notebooks, etc. The process involves foil gold, silk, UV printing, etc.
Design Challenge: Internal Challenge: The primary obstacle was balancing abstract symbolism with legibility. We needed to visualize the weight of "New Quality Productive Forces" without using generic tech clichés, ensuring the deconstructed "D" and "I" remained recognizable.
External Challenge: Technically, the 45-degree isometric geometry posed alignment issues. Achieving a seamless interplay of solid and void required complex optical corrections. We overcame this by developing a rigorous modular grid, ensuring the "dynamic instability" remained structurally coherent across all media scales.
Research: We conducted qualitative visual research to redefine "Digital Intelligence." Analyzing global tech trends, we found traditional typography lacked dynamism. Using morphological analysis and digital prototyping tools, we tested various modular structures. Results indicated that static forms failed to convey "fusion," whereas a 45-degree staggered system created unique 3D depth. The key insight is that controlled instability generates visual attention. This identity effectively differentiates the brand in the commercial market, communicating complex innovation through simple, memorable geometry.
Inspiration: Driven by the blurring lines between the digital and physical, we aimed to transcend static forms. The design draws from architectural isometry, using a 45-degree axis to represent innovation. Our goal was to visualize "New Quality Productive Forces" through a dynamic balance of solid and void, turning abstract code into a living structure.
Project Duration: The project starts in July 2024 and ends in August 2024 in Nanjing, China
Operation Flow: Think of this logo as a dynamic structure rather than a static image. It operates by slicing the letters "D" and "I" into modules. The transformation occurs along a 45-degree axis, where parts slide and overlap like a precise puzzle. Keyframes capture the shift from flat shapes to a 3D illusion of depth. This interaction visualizes the "fusion" of data and creativity. It offers superior performance because its flexible, modular nature adapts perfectly to both digital screens and physical prints.
Image Credits: Yuxin Feng，2024