Craftoria Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ngu-Cansu Dagbagli Ferreira

Umdwebo Craftoria Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ngu-Cansu Dagbagli Ferreira ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2026

Craftoria Umsebenzi Oyinhloko: Ubunikazi Bebhrendi

ngu Cansu Dagbagli Ferreira

Iklayenti: Cansu Ferreira

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#181322

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Craftoria Umsebenzi Oyinhloko: Ubunikazi Bebhrendi

Umbhalo Wencwadi: Ukushintshwa kwebhrendi kwe-Craftoria kuhlola lapho kuhlangana khona izinhlangano zobuciko zomlando namasiko anamuhla okuphila kahle. Kugqugquzelwe yindawo yobuciko yango-1920, lobu bunikazi busebenzisa uphawu lwamagama oluthuthukisiwe lwe-serif kanye nemidwebo yenkathi ye-Victorian ukuze libeke amaphakethe e-paint by numbers njengomsebenzi ocokeme, ozindlayo. Idizayini eyakhekayo yokupakisha kweposi yenza kube lula ukuguqula kusukela ekubeni lula kwangaphandle kuya ekungaphakathi okunemibala ehlukene kakhulu, okucebile, kwenza ukuvulwa kwebhokisi kube yisango lokugxila kobuciko. Lolu hlelo oluhlangene lubumba ndawonye ubuciko bobukhwele namuhla nedizayini yempilo yesimanje ukuze kuphakanyiswe isipiliyoni sabantu abathanda isidlaliso.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Craftoria Umsebenzi Oyinhloko: Ubunikazi Bebhrendi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Craftoria Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Craftoria Umsebenzi Oyinhloko: Ubunikazi Bebhrendi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Izilinganiso Nokupakisha: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Amathegi: art, painting, hobby, vintage, illustration
Ubuchwepheshe Bokukhiqiza: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Inselele Yokudweba: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Ucwaningo: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Ugqozi: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Ubude Bephrojekthi: 6 months, France and USA
Ukuhamba Kokusebenza: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.