Taoxichuan Umdwebo Womqulu by Yao Wu is a highly esteemed winner of the very prestigious 2026 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2026

Taoxichuan Umdwebo Womqulu

by Yao Wu

Client: Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Taoxichuan Umdwebo Womqulu

I-Taoxichuan iwumdwebo womqulu owenzelwe isifunda samasiko obumba e-Jingdezhen. Lo mdwebo wethula iminyaka engama-600 yomlando wepotselini kanye nokuthuthuka kwesifunda ngesakhiwo esisodwa esiqhubekayo. Isitayela sokudweba esiyisicaba nemibala ekhanyayo kwakha ihlathi lepotselini eliyinganekwane lapho izitshalo, ipotselini nabantu kuhlanganiswe khona. Abalingiswa abathathu bokuqala, uNkulunkulu Weziko, uNkulunkulu Wewayini kanye noNkulunkulu Wolwandle, bavela endleleni. Umsebenzi wobuciko we-vector uhlelwe ngezendlalelo ukuze usikwe ngokuguquguqukayo futhi ulungiselelwe kokubili i-CMYK ne-RGB. Umqulu usebenza futhi njengebalazwe lokuxoxa indaba eliqondisa izivakashi.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Taoxichuan Umdwebo Womqulu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Taoxichuan Umdwebo Womqulu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Taoxichuan Umdwebo Womqulu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The scroll narrates and integrates thousands of years of Jingdezhen porcelain culture and Taoxichuan’s development. Adopting flat style and vivid colors, it constructs a fantasy forest vision with plants running through the whole scroll, blending with porcelain and figures to create a healing and relaxed atmosphere. The three new images of Kiln God, Wine God and Sea God show the cultural heritage and humanistic warmth of Taoxichuan.
Dimensions & Packaging: Vector format with layered structure for flexible cropping. Dual color modes CMYK and RGB.
Tags: Taoxichuan, Scroll Illustration, Jingdezhen Porcelain Culture, Fantasy Vision, Kiln God, Wine God, Sea God, Humanistic Illustration
Production Technology: The scroll is created as a high-resolution digital illustration using vector-based flat painting techniques. Colors are rendered in CMYK for print accuracy and RGB for screen display. Large scale installations use UV printing on durable substrates. Merchandise applications employ digital printing on paper, fabric, and acrylic.
Design Challenge: It activates 600 years of porcelain culture in scroll form, creates an original fantasy porcelain forest visual language; the symbiosis of nature, artifacts and people conveys humanistic care; the three original god IPs enrich regional cultural symbols, providing an innovative paradigm for cultural tourism illustration and cultural inheritance.
Research: Research covered Jingdezhen 600 year porcelain history and Taoxichuan transformation from state owned factory to creative district Fieldwork included documentation of kiln architecture ceramic textures and interviews with cultural practitioners Findings revealed audiences respond to narrative driven visuals blending historical depth with contemporary warmth This informed the scroll approach using flat painting and vibrant colors to create an immersive porcelain forest that intertwines plants ceramics and figures making heritage accessible and emotionally resonant
Inspiration: This is a monumental scroll illustration created for Taoxichuan, integrating 600 years of Jingdezhen porcelain history and the origin of Taoxichuan, reviewing the past and looking forward to the future. With flat painting and bright colors, it builds a warm and fantasy porcelain forest where plants, porcelain and people blend, conveying relaxation and humanistic care, and interpreting Taoxichuan’s spirit of realizing ideals. It also creates three original images: Kiln God, Wine God and Sea God.
Project Duration: The project started in January 2026 in Beijing and finished in April 2026 in Beijing.
Operation Flow: The scroll functions as a narrative map guiding visitors through Taoxichuan. Viewers follow the composition from historical kilns to contemporary districts, discovering three deity characters along the way. Digital versions allow zooming to explore details, with hotspots revealing cultural stories. The scroll serves as a visual anchor for wayfinding, merchandise design, and social media engagement.
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Team Members: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Image Credits: /