ACP Alpha Container Pictures Umsebenzi Oyinhloko Wenkampani by Julia Hell is a highly esteemed winner of the very prestigious 2017 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.
IsilivaIgrafikhi· 2017
ACP Alpha Container Pictures Umsebenzi Oyinhloko Wenkampani
by Julia Hell
Client: Alpha Container Pictures
Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category
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The Design
About ACP Alpha Container Pictures Umsebenzi Oyinhloko Wenkampani
Umbhalo Wencwadi: ACP Alpha Container Pictures wumklamo wenkampani owenzelwe inkampani yokukhiqiza amafilimu esuselwa eBerlin. Uphawu lwenkampani (logo) luhlanganisa isifinyezo esithi ACP negama eliphelele lenkampani. Kusetshenziswa izinhlobo ezimbili zamafonti, ifonti eyi-stencil enjengaleyo esetshenziswa kumakhontena okuthutha impahla, kanye nefonti yobuchwepheshe ye-monospace efana nokubhalwa ngomshini wokuthayipha. Uphawu lwenkampani luphinde lwethule uhlelo lwemibala, oluvela emibhalweni yebhizinisi eshicilelwe naku webhusayithi. Iphepha lokuloba lencwadi (letterhead) lilinganiselwa ku-210 ngo-297 amamilimitha, kanti ikhadi lebhizinisi lona ngu-55 ngo-85 amamilimitha. Iwebhusayithi ezivumelanisayo (responsive) ivula ngokuqukethwe kwevidiyo esikrini esigcwele.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
ACP Alpha Container Pictures Umsebenzi Oyinhloko Wenkampani iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. ACP Alpha Container Pictures Umsebenzi Oyinhloko Wenkampani ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. ACP Alpha Container Pictures Umsebenzi Oyinhloko Wenkampani iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
- Dimensions & Packaging
- The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
- Tags
- Corporate Design, Branding, Logo, Business card, Webdesign, Website
- Production Technology
- The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
- Design Challenge
- The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
- Research
- After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
- Inspiration
- The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
- Project Duration
- The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
- Operation Flow
- In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
- Patents
- None
- Team Members
- Full-Stack Web Development: Jannis Hell
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