DuePiùTre – Più Che Hamburger Ubunikazi Obubonakalayo by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.
IbhulonziIgrafikhi· 2017
DuePiùTre – Più Che Hamburger Ubunikazi Obubonakalayo
Client: Ferrariodesign
Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger Ubunikazi Obubonakalayo
I-DuePiùTre iwumnikelo omncane we-bistrot Hhayi nje ama-Hamburgers, kodwa futhi i-pastrami kanye nenkukhu yenkukhu kabhiya, konke kubuye kwabuyekezwa ngemikhiqizo yase-Italy emisha neyiqiniso. I-bulldog yakhethwa ngoba phakathi neMpi Yezwe Yokuqala kwakuyi-mascot ye-United States Navy, futhi ngenxa yokuthi iyinja efuywayo yomunye wabalingani be-bistrot. Ukunxephezela igama elisunguliwe lendawo, idizayini ihlanganisa isigqoko sompheki se-bulldog kanye nenkokhelo ezama ukudlulisa umqondo wesikhungo esihlinzeka ngokudla ngendlela eqondile.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
DuePiùTre – Più Che Hamburger Ubunikazi Obubonakalayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. DuePiùTre – Più Che Hamburger Ubunikazi Obubonakalayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. DuePiùTre – Più Che Hamburger Ubunikazi Obubonakalayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
