Fattoria il Gambero - Winery Ubunikazi Obubonakalayo by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.
InsimbiIgrafikhi· 2017
Fattoria il Gambero - Winery Ubunikazi Obubonakalayo
Client: Ferrariodesign
Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category
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About Fattoria il Gambero - Winery Ubunikazi Obubonakalayo
I-Fattoria il Gambero yazibeka emakethe ngendlela eguquguqukayo nesimanje, ukuze kuthuthukiswe owayo umlando, owahlehlela emuva ku-1880. Lesi yisizathu sophawu lokuhweba olubhalwe ngesitayela u-“G”; idlulisela umqondo wesikulufu sikakhokho esivula ibhodlela futhi sifana nomgwaqo oholela enkampanini. Ifonti ye-sans serif yengeza okubalulekile kulolu phawu olungacacile futhi ixhumanisa isikhathi sayo sasendulo ngokungenakuvinjelwa nesamanje. Imibala inikeza sonke isithombe ukuthintwa okusha, kuyilapho izici ezithile zesikhathi esedlule zigcinwa, ngokwesibonelo, ephepheni eligxiviziwe leBhukwana.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Fattoria il Gambero - Winery Ubunikazi Obubonakalayo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Fattoria il Gambero - Winery Ubunikazi Obubonakalayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Fattoria il Gambero - Winery Ubunikazi Obubonakalayo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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