Feral Horses Brand Identity Umsebenzi Oyinhloko Wombono Wenkampani by Emanuele Grittini is a highly esteemed winner of the very prestigious 2018 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2018

Feral Horses Brand Identity Umsebenzi Oyinhloko Wombono Wenkampani

by Emanuele Grittini

Client: Feral Horses

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Feral Horses Brand Identity Umsebenzi Oyinhloko Wombono Wenkampani

Umbhalo Wencwadi: I-Feral Horses Brand Identity ubunjalo bebhizinisi obakhelwe inkampani esebenza emkhakheni wokutshalwa kwezimali kubuciko besimanje. Lo mbono ukhuluma nezethameli ezintathu: abathandi bobuciko, abahwebi abangochwepheshe, kanye nabantu abanogqozi abanentshisekelo. Uphawu olulodwa (pictogram) luhlanganisa uhlangothi lobuciko nolwezezimali lwaleli phawu lebhizinisi. Uphawu lwenkampani (logo) kanye nezinhlobo zalo zicutshungulwe ngokugcwele kwamaphikseli (pixel perfect), okwenza uphawu luhlale lucacile futhi lubonakala kalula. Imibala yakhiwa ngohlelo lwe-Pantone, yabe seyiguqulwa yaba yi-sRGB nayi-CMYK. Amafonti akhethiwe asebenza kahle kokubili ekuphrinteni nasesikrinini.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Feral Horses Brand Identity Umsebenzi Oyinhloko Wombono Wenkampani iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Feral Horses Brand Identity Umsebenzi Oyinhloko Wombono Wenkampani ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Feral Horses Brand Identity Umsebenzi Oyinhloko Wombono Wenkampani iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Dimensions & Packaging: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Tags: art, investment, economy, financial, artist, artwork,
Production Technology: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Design Challenge: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Research: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspiration: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Project Duration: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.