Yau Sik San Ukwakhiwa Kohlobo Lwebhizinisi by 1983Asia

Yau Sik San Ukwakhiwa Kohlobo Lwebhizinisi by 1983Asia is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2020

Yau Sik San Ukwakhiwa Kohlobo Lwebhizinisi

by 1983Asia

Client: 1983Asia

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Yau Sik San Ukwakhiwa Kohlobo Lwebhizinisi

Yau Sik San iwuklakwakhiwo lohlobo lwebhizinisi olwenzelwe ibhrendi yokudla yaseGuangdong, eShayina. Lolu hlobo lwakhiwe ngokugxile kuNkulunkulu Wokupheka, isithombe esivela enkolelweni yakudala yamaShayina esihlotshaniswa nezingubo, ukudla, inhlanhla nokuphila isikhathi eside. Ukubhala ngesandla kwesiShayina (Chinese calligraphy) kusetshenziselwe igama lebhrendi ukuze kuvezwe isici sesifunda saseGuangdong. Izinhlanganisela zemibala zesiko lisekela isithombe sokubukwa. Iphakheji ikhiqizwe ngokusetshenziswa kokuphrintwa kwephepha elikhethekile, i-UV, umumo wokuthunga (embroidery), ukuphrintwa okusebenzayo (reactive printing) kanye nokushisa kokushisa (hot stamping). Injongo ukuveza ikhwalithi yokudla ngokusebenzisa indaba yamasiko.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Yau Sik San Ukwakhiwa Kohlobo Lwebhizinisi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Yau Sik San Ukwakhiwa Kohlobo Lwebhizinisi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Yau Sik San Ukwakhiwa Kohlobo Lwebhizinisi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Dimensions & Packaging: Specialty paper printing, UV, embroidery, reactive printing and hot stamping
Tags: Package design, food, traditional culture, Asian design
Production Technology: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Design Challenge: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Research: Chinese traditional culture
Inspiration: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Project Duration: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Operation Flow: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Patents: 1983ASIA
Team Members: Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
Image Credits: 1983ASIA