Menogga Ukuklama Kophawu Lwebhizinisi by 1983Asia

Menogga Ukuklama Kophawu Lwebhizinisi by 1983Asia is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2020

Menogga Ukuklama Kophawu Lwebhizinisi

by 1983Asia

Client: 1983Asia

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Menogga Ukuklama Kophawu Lwebhizinisi

Menogga iwuklamo lophawu lwebhizinisi olususelwe kusiko lesiZhuang, isizwe esincane eShayina. Isiko lesiZhuang ligcina inganekwane ethi abantu bazalwa ezimbalini, futhi unkulunkulukazi uMenogga usahlonishwa nanamuhla. Ubunikazi balolu phawu buveza umoya wobufazi, umusa nokubekezelela okutholakala kule nganekwane. Izithombe zendwangu yesiZhuang yendabuko zaskenwa futhi zaphindwa zadwetshwa kabusha ngesofthiwe yokuklama yedijithali ukwakha uhlelo lokubona lwesimanje. Lolu phawu lusetshenziswa ezingutsheni, emaphakejini nasezambulweni, kusetshenziswa indlela yokushisa nokucindezela, ukufekethisa kanye nokunameka uboya. Inhloso ukwabelana ngesiko laseGuangxi nezethameli ezibanzi.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Menogga Ukuklama Kophawu Lwebhizinisi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Menogga Ukuklama Kophawu Lwebhizinisi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Menogga Ukuklama Kophawu Lwebhizinisi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Dimensions & Packaging: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Tags: Package design, branding design, traditional culture, Asian design
Production Technology: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Design Challenge: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Research: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspiration: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Project Duration: this project finished in March 2018 in Guangxi China
Operation Flow: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patents: 1983ASIA
Team Members: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Image Credits: 1983ASIA