Ibhulonzi Igrafikhi · 2020
Pleady Branding Ubunikazi Bomkhiqizo
- Umklomelo Webhulonzi we-A' Design Award 2020 in Igrafikhi
- CLIENT: Good Morning Inc
- Estimated Number of Design Views: 29,478
- Verification code 2367930E9C · Verify this award
Colors
About Pleady Branding Ubunikazi Bomkhiqizo
Ukubhalwa Kwencwadi: I-Pleady Branding uhlelo lobunikazi bomkhiqizo olwenzelwe umkhiqizi okhethekile wamathephu okubopha. Uhlelo lubandakanya igama lomkhiqizo, uphawu lomkhiqizo, ukuphakishwa, amawebhusayithi, amakhathalogu emikhiqizo, amafilimu omkhiqizo kanye namabhuthi emikhosi yezohwebo. Igama lihlanganisa amagama play (ukudlala) kanye ne-ready (ukulungela). Ukuxhumana kwakhiwe ngokususelwa kusiqubulo esithi Tape or Lose (Bopha Noma Ulahlekelwe) kanye nesithombe esiyinhloko sowesifazane ogijimayo, esiphefumulelwe umugqa odabula phakathi kophawu lomkhiqizo. Umbala oluhlaza okwesibhakabhaka-nesiliva womkhiqizo uphawula ukugxila kwabadlali bezemidlalo. Ukuphathwa kombala kugcina umbala womkhiqizo uhlala ufana ephepheni, efilimini nasezikrinini.
About the Umklomelo Webhulonzi we-A' Design Award
Pleady Branding Ubunikazi Bomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Pleady Branding Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Pleady Branding Ubunikazi Bomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Press Kit
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
