Antme Umsebenzi Oyinhloko Wobunikazi Benkampani by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.
InsimbiIgrafikhi· 2020
Antme Umsebenzi Oyinhloko Wobunikazi Benkampani
Client: Ant:me
Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category
Verified Award Winner
Verify Award Status for #92227The Design
About Antme Umsebenzi Oyinhloko Wobunikazi Benkampani
Umbhalo Wencwadi: I-Antme iwuhlelo lobunikazi benkampani olwakhelwe umkhiqizo owakha futhi uthengise izingubo zezinja futhi unikeze izifundo kubanikazi bezinja kanye nezinja zabo eziyizihlobo. Uphawu luhlanganisa umuntu nenja okudwetshwe njengezindingilizi, okuveza ubudlelwane phakathi kwabantu nezinja. Lo mfanekiso ophindaphindwayo uyahlanganiswa ukwakha amaphethini asabalala abe izinhlobo eziningi. Amaphethini asetshenziswa ekuphakingweni komkhiqizo, ezinsizeni zebhizinisi kanye nemidiya yakuwebhu. Ubunikazi buhloswe ukudlulisela isimo esinobungani kanye nolwazi lochwepheshe lwaleli phrojekthi.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Antme Umsebenzi Oyinhloko Wobunikazi Benkampani iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Antme Umsebenzi Oyinhloko Wobunikazi Benkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Antme Umsebenzi Oyinhloko Wobunikazi Benkampani iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
- Dimensions & Packaging
- Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
- Tags
- Antme, CI, BI, Corporate Identity, Brand Identity, Branding
- Production Technology
- Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
- Design Challenge
- We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
- Research
- We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
- Inspiration
- Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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