Another Japan Yamagata Iwebhusayithi by Tsutomu Tojo

Another Japan Yamagata Iwebhusayithi by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Iwebhu Competition Category.

IbhulonziIwebhu· 2020

Another Japan Yamagata Iwebhusayithi

by Tsutomu Tojo

Client: Takamiya Hotel Group

Umklomelo Webhulonzi we-A' Design Award Winner in Iwebhu Category

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Colors

The Design

About Another Japan Yamagata Iwebhusayithi

Isifanekiso esibonakalayo somoya wendabuko waseJapan Zen nemisebenzi yehhotela yanamuhla. Kulula ukudlulisa ukukhalaza kwewebhusayithi yamahhotela isebenzisa izithombe ukwedlula ukuchaza ngokuningiliziwe, okusondelene neZen Mind. Yonke le webhusayithi ikhona kuphela ukuhambisa ubuhle behhotela. Uma ubhekabheka le webhusayithi, nakanjani uzofuna ukuvakashela i-Yamagata.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Another Japan Yamagata Iwebhusayithi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Another Japan Yamagata Iwebhusayithi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Another Japan Yamagata Iwebhusayithi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.
Dimensions & Packaging: This website is a responsive website.Provide users with the best display according to the screen size.
Tags: website, hotel, web design, japan, onsen, ryokan, resort
Production Technology: No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.
Design Challenge: The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.
Research: We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.
Inspiration: As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.
Project Duration: The project started in December 2016 in Yamagata, Japan.
Operation Flow: With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
Team Members: Tsutomu Tojo
Image Credits: Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.