WiseTribe Education Ubunikazi Bokubonwa by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2020

WiseTribe Education Ubunikazi Bokubonwa

by Somethink Brand

Client: WiseTribe education

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education Ubunikazi Bokubonwa

I-WiseTribe Education wubunikazi bokubonwa obwenzelwe inhlangano yezemfundo esiza izingane kusukela ekuzalweni kuze kube neminyaka eyishumi nambili ubudala. Igama lebhrendi lesiChina elithi weisi lizwakala njengegama lesiNgisi elithi wise, elibuye liphathe umqondo wokucabanga. Lobu bunikazi busebenzisa izinhlanganisela zemibala egqamile kanye nemidwebo eyengezayo ukuze kuvezwe inkululeko nokucabanga. Abalingiswa abangamamascot, okuhlanganisa isithombe somdabu, idayinaseli, isihlahla sokuhlakanipha kanye neplanethi, basiza izingane ukuthi zizihlobanise nebhrendi. Lobu bunikazi busetshenziswa ezikhangisweni, kumathempulethi ezokuxhumana, amakhadi ebhizinisi, izimvilophu kanye namabheji.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

WiseTribe Education Ubunikazi Bokubonwa iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. WiseTribe Education Ubunikazi Bokubonwa ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. WiseTribe Education Ubunikazi Bokubonwa iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.